樂絲燕*是一個新起的燕窩品牌,在整個市場的定位上,期望有別於一般燕窩華貴的包裝,以年輕族群為切入點,營造溫暖近人的感受。燕盞產品包裝使用松木盒盛裝,燙印品牌標誌於盒蓋上,當產品食用完畢後,盒底還會露出品牌留給消費者的小訊息。封條有四種圖案以區分不同等級之產品。每份產品都會附上手繪的卡片,讓有送禮需求的訂購者可以依對象選擇卡片。
 

“Let’s Yan” is a rising brand of edible bird's nests*. To differentiate itself from other brands that usually feature sumptuous packings, “Let’s Yan” shares a warm and intimate image to focus on the younger generations. 
This product is packed with a hard pine case with its logo stamped on the cover. When it’s consumed, there is a hidden message marked on the bottom of case for the customers to reveal. There are also four different seal stripes to show the contents. Each product features handmade cards for the customers to choose to send to different persons as a part of the gift. 
* Edible bird's nest is a popular tonic in Asian cultures. They are bird nests created by swiftlets using solidified saliva.
Back to Top